So the controversy is two-fold:
1- He's bypassing galleries. Artists usually employ a middleman to show, sell, and tour their artwork. He's now ditching the middleman and selling to you at a one time, low rate with financing upon approval!
2- He's selling during a crappy time in our economy. Bush messed it up not just for Americans, but many countries working with us, as well. If Hirst, who is the most expensive living artist today, can't live up to expectations, it's going to drive down the fine art market. God forbid my Murakami should dip.
Check out the video above. Wall St. Journal did a segment on it. They show a bit of his Golden Calf exhibit which is beyond dope. They said it's going to hit nearly $14 million for that alone. Dude is like 30 years old, man. 30 years olds (especially: artist, exception: technology) shouldn't be making that kind of money.