How do you employ thousands of Vietnamese kids, get globally scrutinized for it, CONTINUE to do it, and still be the best brand in history (second, maybe, to Marlboro)? Advertising.
Notice the new Nike Sparq commercials. They love their shoes, and they love their clothes. Count how many times either is shown. Nike, as far as I know, is the only brand in the world that can have a commercial that promotes a product- without ever showing it- and still makes you want to buy it. My WPM is faster than your WPM.
