Nike Football and the World Cup

This year, the biggest thing in the world is also the biggest thing the world needs right now, and that's the World Cup.

I post a lot of Nike shit, but that's only a few of the many pieces of creative work they put out. But... by far, the best piece of advertising that Nike has ever put together (including print, online, interactive, displays, etc) is in this 3-minute video here.

The only shame is that 3-minute videos only last as long as a Lincecum E.R.A. in this A.D.D. era. The shame lies in the fact that the best part of this 3-minute video starts around 1:40. Nike understands that this reach is beyond just North America, who I think only counts .01% of the collective global interest in the World Cup anyway.

If you HAVE to, and if you're THAT busy, fast forward to 1:45. Homer is in it. Kobe is in it. Ronaldo is in it.

Please, please, please, watch it.