See, photographers who shoot high-profile fashion or celebrities have it made. They worked their tails off to make it to that level and they very well deserve it. But if, for example, I shoot you doing a goofy "bitter beer face," it'd be a picture of you doing a goofy bitter beer face. But if I shot Brad Pitt doing a goofy bitter beer face, I'd have it on the cover of my portfolio for the next 25 years. You know what I mean?
Don't get me wrong: shooting the socially elite is not easy. If given the chance, you still have to make it shine. For example, see this behind-the-scenes photo of Alicia Keys' Vogue shoot on Feb. 18. Vogue had a big ass team of designers and editors conceptualize, conference call, and build a team for the set with a photographer for about.. oh.... 30 minutes of time w/ Keys. Which means you have to get it done and get it done fast.
OK, before I go on and on... see some photos by celebrity photographer Greg Williams. It's not a bunch of celebrities doing goofy bitter beer faces. They're pictures of actors in fictitious settings, but mostly, they're pictures of eyes telling a story. Each picture is a story, and it's amazing of him to do this without a storyboard style. He seriously has no more than 30 minutes with each of these subjects, but in that short time, he warms them, convinces them, and has them execute exactly the way he wants. And he then presses the button at the perfect time.











