From CH:
"Street artist INSA's recent buzzed-about work pays tribute to the runner with 35 portraits of feet that he hand painted in East London. Produced by media think-tank Protein and created in collaboration with Nike Sportswear's IAM1 Journey Project, it's part of a push by the brand (see the campaign on CH and beyond) to celebrate the history of Nike's Air Max 1 as they launch the new Air Maxim.
The artwork spans East London along a route mapped out by spoken word artist Charlie Dark (of the London running group Run Dem Crew) for the Journey. Inspired by the Dark and the runners, INSA—who is more widely known for his graffiti of a woman's foot in heels—explains, 'I'm not really much of a runner, but I thought maybe my artwork would travel around the city. My art would do the running for me.'"
IAM1 x INSA from Protein® TV on Vimeo.
