You know Wrangler, the American denim company that boasts Mississippians as their models of choice who always appears to be on sale at Target for $14.99.
So what do they have to do to rebrand themselves? You do what anyone does when they're in a pickle: you call the French.
Fred & Farid, a French advertising design studio, teamed up with photographer Ryan McGinley to create this Cannes award-winning campaign "We Are Animals".
Cool, huh?
See all the photos HERE.
