Check out S2A's 2009 F/W. See, H&M (for men's, at least) has basic basics and very "fashion forward" pieces. The important thing is, it's all cheap. So it allows the fellas (who are a bit harder to convince) to try new things. If it doesn't work out, oh well. Just $24.90 wasted rather than doing it for $1,149 on a Black Label. That's a very good, successful business model.
Surface 2 Air is a breed between the extremes of H&M, though priced a little higher, but uses way better materials. (Well, H&M uses the cheapest materials known to man, anyway.) Every piece is a basic with a pinch of flare, and that's another great business model: every one of their pieces go hand in hand with everyone of their other pieces. So it's less thinking for the gentleman, which is handy. Because I can't pair shit.
