Feb 6, 2009

"I die. Bananas."- this is officially trademarked



It's.... "ridic".

From The Cut via Aleza:

You may recall this brilliant, Rachel Zoe–inspired "Bananas" shirt designed by artist Christopher Sauve. If you haven't gotten yours yet, it doesn't look like you're going to. Sauvé just received a cease-and-desist letter from Zoe's lawyer. It turns out "I die" and "Bananas" are trademarked. Oh, excuse us &#8212 that would be I DIE™ and BANANAS™. We don't want to get sued. That would be BANANAS™. WeI DIE™.

Sauvé had only made 25 shirts and was planning to sell them in very limited distribution online and at Seven boutique. "As a huge fan of Rachel Zoe I feel very sad that I couldn't express myself artistically with BANANAS™ and my fascination with reality television," Sauvé told us. I DIE™. "But I have come up with this new design based on my favorite things from the 1980s."