Nike has more lines than you can count. But to date, there has only been one designed for.... design. And not for sports functions: Nike Sportswear. Think of it as the Scions of Nike clothing. They saw that everyone was wearing their shit not to run better times, but to, well, stay fly. So they designed a line just for that. Everyone was adding rice rocket parts to their Toyotas (which presented a HUGE market) and Toyota jumped on it by making cheap, customizable automobiles. Same principle.
NSW sucked. We know it, they know it. So they're starting all over by introducing LIS (Life Is Sport). These upcoming shots of the 2009 S/S line looks extremely promising. It's borderline Brooklyn hipster and Mission bike messengers, but until they cross that line... let's spend some cash.
(Can't you totally imagine that hat on a rack in October with a $4.99 grocery tag on it?)
