"Following up on their successful outing with Uniqlo, Pantone has teamed with Gap on a Pop-Up shop adjacent to Gap’s flagship at 54th and 5th in NYC. Pantone has also issued a t-shirt in Mimosa (14-0848), Pantone’s 2009 color of the year. “Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months.”
Makes you kinda forget that they're selling a bunch of basics for $55.50. With a color named "Mimosa" they're not really trying to target my burly friends and I.
