Self Edge in San Francisco

A good friend of mine, Kiya Babzani, runs Self Edge here in San Francisco. Specializing in extremely rare denim, catering to San Franciscans. He has been slowly, but surely, gaining the attention of a global audience. I am not into fine denim, but seeing his success makes me feel good inside. The PR he’s been getting is outrageous. And for good reason. Kiya travelled around the world to secure an account for some extremely rare brands of denim. I’m talking about being the only official retailer in America.

Kiya should have been a mechanic. His attention to the finer things and failure to overlook any details is what makes Self Edge stand out among all “other” shops. His $200 pair of jeans are actually worth $200. Check out his website at www.selfedge.com. In fact, check out his store on 714 Valencia.

Today, I wanted to show you a black button-up shirt that I’m majorly drooling over. How can a plain black shirt be baller? Cut and material, my friend.