This is by no means the best example of the experimental things happening in the world of online advertising. Because it is not. But check out the HUGE iPod ad on Rotten Tomatoes.
This is over double the size of the regular banners that belong in the space, but do you notice the subtlety of how the video shows the iPod coming out of the ad and into the content of the page? Do you also notice that I clicked on nothing but the reviews for The Secret Life of Bees?
