Esquire Magazine first to use E-Ink on its cover

You have to click on this video (it's only 20 secs) to know how cool this is.

So Esquire, for their October 2008 issue, is using the E-Ink technology (like the one on the Amazon Kindle and Sony Reader) on its cover along with Ford to create an ad on the inside cover. One day soon, I want to work on a client with a budget like Ford to try out new and cool things like this.

NO MORE READING- click on it!